Understanding Different Ways to Sell Your Home
Learn the key differences between wholesalers, real estate investors, and realtors — and discover which selling method fits your goals, timeline, and comfort level.
1. Wholesalers
A wholesaler is someone who signs a contract to buy your property and then sells that contract to another investor — usually for a small profit.
This means the wholesaler isn’t actually buying your home themselves. Their goal is to find another buyer who will complete the purchase. Sometimes this works smoothly, but if their investor backs out or can’t get financing, your deal could fall through.
Wholesaling can be helpful when a property needs significant work or must sell quickly, but it’s important to understand that you’re technically working with an intermediary — not the final buyer.
2. Real Estate Investors
A real investor buys homes directly using their own funds. They typically:
- Make larger earnest-money deposits
- Close quickly, often without financing delays
- Remove contingencies early
- Handle repairs or updates themselves after purchase
Because they’re not relying on a third party, investors tend to provide more certainty and a faster timeline. This can be a good option for sellers who value simplicity and speed.
3. Realtors
A licensed real estate agent (realtor) helps you list your home on the open market. This can often result in a higher selling price, but it also comes with:
- A 5–6% sales commission
- Required inspections and city compliance (such as sewer lateral or sidewalk certifications)
- Preparation costs for cleaning, painting, staging, and landscaping
- An open timeline depending on market conditions
Working with a realtor is often best for homeowners who have time to prepare their property and are comfortable waiting for the right offer.
4. Choosing What’s Right for You
There’s no one “best” way to sell — only what’s best for your situation.
If you value a guaranteed, fast sale with minimal work, a direct investor may make sense.
If you want to test the market for top dollar, a realtor could be your best partner.
And if your property needs work or flexibility, a wholesaler might fit — as long as you understand how their process works.
The key is to know who you’re working with and ask clear questions about how they operate.
Every seller’s situation is unique. The right path depends on your timeline, goals, and comfort level. The more informed you are, the smoother your sale will be.
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Or if you’d like to talk through your options, contact us directly at
510-800-1662— no pressure, just honest answers.
