Should I hire a Mortgage Broker?

When it comes time to buy a house, finding the right mortgage is almost as important as finding your new home. You want to aim for the best rate with the lowest fees. We suggest you opt for a mortgage broker. There are pros and cons to working with a mortgage broker. If you are […]

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Mortgages: What are the Different Loan Options?

Buying a home or an investment property can be daunting. There is so much information out there it is hard to know what to tackle first. Educating yourself is the best defense while navigating the tricky waters of buying a property. Before you get excited about your dream home, have an understanding of what different […]

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Juan Diaz’s Top 5 Proven Strategies for Selling Your House

Selling your house can feel overwhelming, especially if you want to sell quickly and for the best price. To help you avoid common mistakes and stay confident throughout the process, here are the essential things to know when selling a house—based on Juan Diaz’s 22 years of experience buying and selling homes throughout California. These […]

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From the Desk of Juan Diaz

Every investor has a moment that changes their career. For me, one of my biggest real estate investing mistakes happened in Oakland back in 2007—yet it also became one of the most valuable lessons of my life. I purchased a home built in 1902 on 82nd Street. The property looked promising, and like many new […]

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From the Desk of Juan Diaz

I want to share something personal—my true CEO real estate backstory, and the long, winding path that shaped who I am today. My journey didn’t begin with privilege, connections, or easy opportunities. It began in East Oakland, CA, where my parents—immigrants from Jalisco, Mexico—worked tirelessly so their children could have a better life. Growing up, […]

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Why Won’t My House Sell In the Bay Area?

In a market this hot, why is your house still sitting on the market? My friend just bought a house sight unseen and $400K over asking price, she closed on her home 2 days later, $200K over asking price. Yet, my other friend has had her house sitting on the market for almost a month. […]

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